ICHIHIRO CO.,LTD.

Stepping forward with towels

We began in 1971 with just 6 automatic weaving machines. Now that number has changed to 150 machines with progressive technology in Japan, China, and Vietnam. We now cover every step of the manufacturing process in-house, and have established our position as the leader maker in the industry.
In April 2000, we took the image of the conventional towel, reformed it into a unique fusion of towels and art, and built the Towel Museum located in the towel manufacturing city of Imabari in Ehime prefecture. “Dreams”, “culture”, “nature”, “relaxation”, and “peace” are all themes embodied with pride in the museum’s creation and operations. We have never stopped and will continue to renovate the museum while keeping both “hard” and “soft” concepts in mind. Our goal is to always provide a place for visitors to discovered something new with every visit.
While closely following and running out business under the concept of “richness of life and lifestyles for all,” we have been able to successfully expand our operations to customer-centric sales activity in addition to our manufacturing. We established the Towel Museum Co., Ltd. along with the Atsuko Matano Gallery in Jiyugaoka and our original brand of TMOC products and stores. And their success has helped us expand into department stores as well.
We have built trust with our customers through our promise to provide only products and services that satisfy. And with pride can say we are an Olympian leader innovating new lifestyles that have value to those customers. With a focus on harmony in our operations, we the Towel Museum Group staff work together as one to make it all a reality.
As for the future, we strive to create a balanced and unified enterprise that can increasingly contribute to the regions around it. And we will do it with a dedication to the rich creativity, passion, and abundant individuality of our talented staff members.

Sincerely,
Yasuyuki Ochi
President

Company History

Ichihiro Paris Branch

Entrance into the European Market

In September of 2013, we broke out of or shell and began operations in the European market at a well-received appearance at the bi-annual household goods international trade fair Maison ed Objet.
Thanks to an increase in orders, we established the Atsuko Matano retail stores and business office in Paris to set a foothold in Europe and to help deliver our products to stores demanding our products.
We have continued to exhibit at Maison et Objet and other venues such as the world’s largest consumer goods trade fair Ambiente. We now are selling our products are retail stores in the neighboring European countries of France, England, Italy, Belgium, Switzerland, and Germany among others.

Operating Hours: 11:00am – 7:00pm
Store Holidays: Tuesdays, Sundays, and holidays

Overseas Exhibition Appearances

Exhibition at the European international interior and design trade fair Maison et Objet in Paris, France

Exhibition at the European international consumer goods trade fair Ambiente in Frankfurt, Germany

MAP